Years ago while working for a large Timeshare company I overheard a quote by one of their Leaders that has remained a part of my subconscious mind.
You can have the best product in the World but if you have no one to show it to you still OWN … IT.
Obviously he was driving the point home to the current Marketing Manager at the time, that perhaps he needed to ramp up tours. Marketing plays such an integral role in the success of any business.
However the same comment can be made about Sales.
You can have all the prospects/ potential clients in the world, and if your sales staff are not properly trained and have a POSITIVE ATTITUDE…. no one will do business with you TODAY.
So as you can see both marketing and sales need to be in sync with each other to be a successful organization, yet so many companies fail to be able to have these two allies work together……. shame.