There is a reason we have two ears and one mouth…. However most sales people fail to listen to their prospects. They are so wound up in getting their pitch out there that they ignore statements made by their prospects. They are over excited, they want to be heard, and they become deaf to anything the prospect has to say that does not fall in line with their objective of a sale today.
LISTEN: And Stop talking at your customers.
In our fast paced, eager-tongued, bottom-line, show-me-the-money world… MASTER SALES people take the time to listen to their customers.
It will set you apart. It will give you the advantage of really understanding the best fit for them and help you know how to best serve their needs.
It also communicates to them that you are there for them and you get that it’s really not all about you.