Inability to build rapport  

 Set a clear Agenda 

 Inability to build trust 

 Not being authentic 

 Lacking self belief 

 Not tailoring the presentation

Presenting too early in the sales process to the audience 

Including the About Us section  

Unfocused message – too much content  

Self focus instead of customer focus 

 Feature dump 

Saving the interesting stuff for last 

Not enough preparation or practice 

Using presentations instead of conversations 

Not knowing the competition 

 Positioning the call in the context of how the meeting came about 

MASTER SALESPEOPLE AVOID ALL OF THESE COSTLY MISTAKES………