The MASTER SALESPERSON must become a showman. For showmanship is one of the most important factors in not only becoming a master salesperson, but in almost every walk of life. No one wants to purchase from a boring order taker.
People purchase because of personalities and ideas much more quickly than they buy just merchandise.
For this reason the person who uses showmanship will outsell the salesperson who does not.

The efficient showman makes use of their enthusiasm as a tool for motivating the prospect. The poor showman knows nothing about enthusiasm, and rarely would even consider owning the product they sell.

The sales manager who is not an efficient showman is defeated before they begin. They must be able to bring out the showmanship qualities of their sales staff or they will fail to be successful in their attempts to lead the charge. Any salesperson that uses showmanship can…